Type and hit ENTER

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Speaking
  • Subscribe Free
  • Advisory
  • Contact
GET CONNECTED

 

"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Speaking
  • Subscribe Free
  • Advisory
  • Contact
Be more Bert: inspiration to lead a better life
Share
Bert Newton Muhammad Ali
Articles

Be more Bert: inspiration to lead a better life

November 1, 2021
-
Posted by Ian Whitworth


What will people say about you after you’re gone?

 

On one hand it doesn’t matter because hey, you’re dead.

Yet if your end brings an outpouring of fond stories, odds are you led a joyous life while you were above ground and that’s something to aim for.

I had another story drafted for this week, but then I spent a fair bit of Sunday reading stories of Bert Newton from all corners of society.

I liked Bert, like everyone else, but hadn’t been a massive fan. But I was genuinely moved.

The word beloved gets used a lot, but I’d never seen anything like this.

My social feeds teemed with detached sceptics and hard-to-impress hipsters, each revealing a story of Bert going out of his way to personally help them out. Undercover, without a hint of fuss or PR.

It was more inspiring than anything I’ve read about a business person in quite a while. Maybe ever.

 

How do you define a good life?

 

For me, the Bert tributes went to the very core of what it means to lead a good life.

By all accounts, the man was a shining beacon of happiness, spreading positivity wherever he went.

A guy of his many talents could have sat back and enjoyed the hard-earned adulation. That was not the Bert approach to life.

Here he is dropping in on his neighbourhood milk bar during his peak star years:

 

Bert thread: saw my folks today. They used to run a Milk Bar in Surry Hills. Bert used to be a regular each Sunday on the way to church, knew them by name, was always charming. One day my dad was away – his sister, my aunt, was filling in at the shop (1)

— cameron adams (@cameron_adams) October 31, 2021

 

My aunty said she wasn’t sure exactly where he was, Bert offered to drive around and find him. He ended up going and buying brandy to calm my Aunt, then TV’s biggest star took over shopkeeper duties until my mum could get there. What a lovely man. RIP Bert

— cameron adams (@cameron_adams) October 31, 2021

 

So many high achievers in entertainment and business have close to zero skills in noticing the distress of others, let alone stepping in to help them.

Then there’s the tale of him visiting the AIDS ward in the Melbourne’s Fairfield Infectious Diseases Hospital in 1990. If that was before your time, it’s hard to imagine the stigma those patients suffered from the general public. They lived out their days isolated and shunned by most of society.

Not by Bert, who did the rounds cheerfully, spending time with all the patients and giving away one of his Gold Logies.

Bert was a churchgoer, and I think religions* are a good foundation for your moral code and treatment of others, even if you’re not a believer.

I’m not religious. But I’m not a fan of people who would really like you to know they’ve read some Richard Dawkins books, and dismiss the bedrock beliefs of others as childish, primitive superstition. While holding deep faith in the redemptive powers of, say, coconut water.

 

But does the Bert approach work for business?

 

Whatever his motivations, Bert’s whole approach to life makes me want to be a better person.

That’s all very well for beloved entertainers, you say.

Business is different. You have to crush the competition, fight tooth and nail, screw your suppliers hard, never let your staff get complacent.

No it is not different.

You can still be competitive and push people hard while still being a decent person.

It gets to the core of what your organisation is like. If you’re happy and supportive most of the time, that’s how your staff will treat each other. And it’s how they’ll treat your customers.

If you’re an adversarial business dick, you will build an adversarial dick business.

You will retire a rich, unpleasant person.

It is possible to be happy and successful at business, rather than a burned-out stress monkey.

What are you going to choose?

 

5 Ways To Be More Bert

 

1. Learn to embrace when things get weird

 

Bert was never happier than when surrounded by chaos, letting his supreme improv skills find a way through it.

Watch him cruise through this nightmare telecast of a yard-glass beer sculling contest (you know how it’s going to end, don’t watch if you’re squeamish).

 

If you’ve never seen this Bert Newton clip of a yard glass drinking competition going exactly where a yard glass drinking competition is likely to go, well, you’re welcome. What a total pro. Plus bonus @mrtonymartin. pic.twitter.com/Fv5KOJdAe3

— Mark Humphries (@markhumphries) October 30, 2021

Process and order are vital. But it’s when things go off the map that you sort the good from the great. You don’t want chaos every day, but it’s going to happen. Try to embrace it and try to build your skills rather than moving straight into blame allocation mode.

 

2. Everyone in the room matters, not just the important ones.

 

Bert took the time to talk to all the kids that came to the TV studio. He’d ask the name of the people in the backing band.

This wonderful bloke always had the door open at “good morning Australia” for music, he always asked the names of the band and treated us with respect. RIP to an amazing showman ,Bert Newton we love ya?? pic.twitter.com/a8WQyNbDM4

— Troy Cassar-Daley (@troycassardaley) October 30, 2021

It doesn’t matter if you’re more famous or higher up the executive ladder than other people. You are not better than them. If you only put in the effort with people who can benefit you, you are not Bert-worthy.

 

3. Nurture the next generation

 

There’s hardly a comedian in the country who doesn’t have a story of Bert support when they were starting out. Helping up-and-comers isn’t just good for your industry, it makes you happy.

 

RIP. Bert was hugely supportive of Oz comedy and young upstarts. He had Chas and me on GMA for no other reason than championing original shows, rival network or not. It was my birthday, and Bert gave me a fancy-arse champagne I couldn’t have afforded at the time. https://t.co/ehpJBcGJrG

— Andrew Hansen (@andrewjhansen) October 30, 2021

4. Don’t be afraid to take the piss out of yourself

 

TV people can be pretty vain. Not Bert, who did the first public reveal of his toupee for a good cause:

 

Bert Newton was the best.Years ago when my friend&comedy colleague Lynda Gibson was dying of cancer we had a fundraising comedy ‘roast’ for her.Bert turned up @ HiFi bar in Melb&paid homage by removing his ‘rumoured’ toupee & revealing his total baldness. It meant the world to us

— Denise Scott (@_denisescott) October 30, 2021

5. Be the public image of you

 

By all accounts, the private Bert was exactly the same guy you saw on TV, just quieter. When you’re curating your own image on your socials, it’s tempting to make yourself out to be lots of good things.

If you aren’t those things, it will catch up with you.

Being the real deal will make you happy. Farewell Bert, you absolute champion.

 


 

* Pick between any of the main religions. The original, humble serve-your-fellow-people versions, not the updated editions corrupted by power, money, bloodlust and hatred of women.

 


 

Why not buy my book, Undisruptable: Timeless Business Truths For Thriving In A World Of Nonstop Change, out now on Penguin Random House?

Of all the thousands of books in Booktopia’s Economics, Finance, Business and Management category, plucky little Undisruptable is #1 by Customer Review Rating.

 

Undisruptable Booktopia Review Ratings

Also I write a story each Tuesday, drop your email here to get it in your inbox.

Backup audio version:

 

https://ianwhitworth.net/wp-content/uploads/2021/11/Bert.mp3
November 1, 2021

Related News

Other posts that you should not miss.
Customer Change Electric Car
Articles

The Opportunities Of Customer Change: Get Out Of Your Mental Tracksuit Pants

April 12, 2021
-
Posted by Ian Whitworth

Yes you're stressed and nervous but don't hit 2022 and realise you missed some of the biggest opportunities of your business life.

Read More
April 12, 2021
Posted by Ian Whitworth
Service Not Servants
Articles

Service, Not Servants

May 24, 2021
-
Posted by Ian Whitworth

Subservience feels good to a certain type of client, but they’ll always find someone willing to lick them all over more thoroughly than you.

Read More
May 24, 2021
Posted by Ian Whitworth
Articles

Too much testosterone: please, enough about Navy SEALs

October 31, 2022
-
Posted by Ian Whitworth

Nothing against Navy SEALS, but my job doesn’t involve much amphibious warfare. Neither does yours. Give it a rest, white collar office guys.

Read More
October 31, 2022
Posted by Ian Whitworth
← PREVIOUS POST
The home loan nightmare for business owners: traps you should know
NEXT POST →
How do you get people back to the office?
FREE E-BOOK

SUBSCRIBE
MOST POPULAR
  • Last-minute grocery businesses are a massive bag of dicks
    June 27, 2022

    It’s a business model that seems to have cherry-picked all the worst, hardest, most expensive elements of running a business.

  • Scotty Marketing
    3 post-Scotty lessons: good marketing is not like that
    May 30, 2022

    Don't be a product that people only buy once. How to make marketing a force for honesty and profitability in your business instead.

  • Undisruptable South Korea deal
    Undisruptable’s first international publishing deal
    January 31, 2022

    Undisruptable will see its first international release later this year and it's not in a country you'd expect.

  • “An Australian business classic.” Reviews of Undisruptable
    July 12, 2021

    The reviews are in and they are very good.

ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

POPULAR TAGS
management
branding
Sales
Marketing
jargon
Persuasion
Covid 19
Nickelback
Pitching
Coronavirus
strategy
MBA
startup
Copywriting
Motivation
Business
CEO
Design
Graphic Design
Business Travel
Elon Musk
Frequent Flyer
David Attenborough
Advice
Lacey Filipich
Saxton Speakers
Scene Change
Penguin Random House
Gary Vaynerchuk
Sales Pitch
Tendering
Planning
Conversation Skills
Customers
Customer Service
AI
Shingy
LinkedIn
Simon Sinek
Success
Presentations
Mr Pigden
Motivators
Entrepreneur
Ian Wright
Archives
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • Contact
  • Subscribe
  • Privacy
  • Terms & Conditions
© Whitworth Communications 2020
Be more Bert: inspiration to lead a better life - Undisruptable