Everyone thinks of marketing as something for customers, but the effect on your own staff can be just as important.

The right marketing can make the smallest business look epic. But these 8 common phrases just make your smallness obvious.

Asking the people around you for advice on marketing is a fast-track to mediocrity. Ignore them and talk to your customers.

Good front-line people are the essence of all that’s positive about a brand. Marketers: make sure they're not embarrassed delivering your brand message.