You'll be much more charming if you don't use two words that people love to use, thinking they're helping.

We just spent close to 6 figures making some new ads, and it's not for the reasons you think.

It is a sweet feeling meeting new staff you didn't hire, didn't train, and they're carrying on the mission you started.

Sure you're making no money under massive stress but also those early years of your business are great. Don't forget to enjoy them.