"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
Asking the people around you for advice on marketing is a fast-track to mediocrity. Ignore them and talk to your customers.
People love to give you advice. Those with the strongest urge to give it are the last people on earth you want it from. How to avoid Advice Thrusters, dealing with office romance advice, and the art of business ventriloquism.