"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
No point in sugar-coating this, weaker businesses are going to die as JobKeeper winds down. Let's try to stop your business being one of those.
The stars of tomorrow will become visible by how they behave through this bastard year. If you can recognise them and give them a bit of extra guidance, you're set to thrive in the future.
We analyse a government 'Staycation' ad that's all middle aged guys in suits. Why ignore women when they have so much purchasing control?
You don't need to be a pushy extrovert hustler to achieve greatness and make a lot of people's lives better.