Great new business ideas usually come from annoyance at your current experiences. Let me show you how it's done

"Common sense is, well, just common sense in that you shouldn’t lick exposed power wiring or give Facebook your phone number. But in business, it's the enemy of new ideas."

The most important words are the ones your staff say to each other when there's no manager there.

Asking the people around you for advice on marketing is a fast-track to mediocrity. Ignore them and talk to your customers.