"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
Why do customers say one thing then do another? Because understanding them takes deeper understanding than your spreadsheet model.
Taking advantage of suppliers and staff under these conditions is just looting. Your small, dirty wins will be cancelled out many times over long term by your damaged reputation.
The opportunity times are drawing near. What sort of behaviour and mindset will come up a winner in the post-Covid business world?
Should you change careers if your industry has ceased to exist for a while, or stick it out and hope for the good old days to return?