"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
New clients just make your business bigger. Good clients make your business better. And they make your life better long-term.
One of the biggest business lies is One Stop Shop syndrome, where a business claims to cover all your needs, but is mediocre at most of them. Don't do that.
There is great business opportunity in helping lazy-ass clients do less work and go home at 5pm.
Actually delivering for the customer is the strongest way to build your brand, and for that, sales and operations must learn to get on.