"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
Everyone thinks of marketing as something for customers, but the effect on your own staff can be just as important.
One of the biggest business lies is One Stop Shop syndrome, where a business claims to cover all your needs, but is mediocre at most of them. Don't do that.
10 basic moves to look like you're already big and successful, even though you are living entirely on 2-Minute Noodles.
Asking the people around you for advice on marketing is a fast-track to mediocrity. Ignore them and talk to your customers.
Before you can do a great presentation, grasshopper, you must do presentations so horrifying you leave the room and Google “how to get new identity”.
Good front-line people are the essence of all that’s positive about a brand. Marketers: make sure they're not embarrassed delivering your brand message.