Op-ed opinion piece on the how the government’s mates-club focus on coal is killing business sectors that employ far more people.
Why you should get out of your bubble or you’ll never understand your customers. Love that headline, hats off to the Smart Company editorial team for that one.
I’m doing weekly columns there so won’t post them all here, if YOU DON’T WANT TO MISS A SINGLE ONE get on the socials, links at bottom of page.
I warned you big utilities do not mess with my mum. Discussing more on this hot topic with Chris Smith on 2GB.
What could be better than taking your Mum on TV?
We discovered that big businesses she had trusted for 50 years had been taking advantage of her in brutal fashion. Fuck that! Time to take her on Sunrise and let her be a more interesting performer than me.
One of my ambitions is to work until I die because it’s unbelievably fun. I’ve done a few media things lately with Sue Clarke, who is an absolute champion. She retired from a job in customs at age 55 thinking that was the dream. Then she felt bored and invisible as a retiree, and went on Survivor instead, lasting 41 days i.e 40 days longer than I would have. Now she’s a marriage celebrant and killing it.
Sue and I are in this piece, with some thoughts on the harsh issues affecting people as they age in the workforce.
Honored to appear on the site run by Australia’s leading business investigative reporter, Michael West.
He goes after tax dodging multinationals, I go after insurance companies charging my Mum nine-thirds of the market price for home insurance. Read it here.
Op-ed opinion piece on why “The customer is always right” is wrong. I preferred their mobile headline:
Either way it got over 700 comments so see what got them all steamed up here.
Even if we had proof that our marketing never won us a single new client, we’d still do it anyway. Because our staff dig it, and it’s a part of our proudest KPI: staff turnover under 2%. Read it here.
“Applying personal tax return thinking to your business is an amateur mindset. It’s not a “tax deduction”, it’s an expense, and the more expenses you have, the lower your profit.” You want finance advice from an ex-creative director? Why not, we tested it with our own money: Avoid The Tax Time Splurge.
For God’s sake please stop buying junk in late June because it’s tax deductible. Read the sensible version at Dynamic Business, or the more obnoxious version in the Top 5 Sayings of Financially-Illiterate Managers.
Among the bullshit success goals you read about, getting rich enough to retire at 40 is about the worst. It’s a clear sign you haven’t found something fun and meaningful to do with your life. I talk about this with Chris Illsley of 6PR, along with Sue, an awesome woman who retired as a customs officer at 58, got bored and felt invisible, trained as a wedding celebrant and JP, went on Survivor in 2016, and is generally killing it.
Piece on Scene Change in HRM on how to attract and retain awesome staff. Featuring Scenejet from 2014, still one of our favourite capers. We’d still do all the marketing stuff we do even if it never won us a single new customer. Because our own people dig it, and we want them to proud to be a part of something … interesting. The sub-headline is amusing: “But is it necessary to go that far?” Damn right it is. Scene Change – going unnecessarily that far since 2006.
Interview with Kayley Harris and Nick Bennett. In the Depression-era docklands, able-bodied workers would assemble at dawn hoping to be the few picked for a day’s harsh work. Sydney’s docks, where the glamorous Barangaroo development now sits, was known as the Hungry Mile. Now, underemployment is on the rise and the digital gig-economy is doing the same thing. Don’t let the disruption spruikers persuade you their app makes you an entrepreneur.
Interview with Brad Aldridge on workplace casualisation, future work trends, why business people should stop whining about Millenials, why you should choose the most expensive online suppliers you can find, and a lot more.
Technical note: the station had a world of computer dramas that day so the inhouse recording didn’t work, this one was an office recording hence the keyboard noises sorry about that but it was a good chat across a bunch of issues so we put it up.
Ian Whitworth on workplace casualisation and why you can’t build a great business without committed full-time staff.
Nothing against Navy SEALS, but my job doesn’t involve much amphibious warfare. Neither does yours. Give it a rest, white collar office guys.
It’s a business model that seems to have cherry-picked all the worst, hardest, most expensive elements of running a business.
Undisruptable will see its first international release later this year and it's not in a country you'd expect.
The reviews are in and they are very good.
Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more