"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
As almost everything becomes digital, physical objects can become a standout marketing tactic.
Dealing with people who always get swayed by the last person they spoke to.
Everyone thinks of marketing as something for customers, but the effect on your own staff can be just as important.
Every so often you should do something large and insane. It can be more effective than your lame search word campaign, and a ton more fun.