"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
Your customers and staff are not the same as you. If you think you and your friends are the universal customer, you'll be confused forever.
After I bought an electric car, I had a crack at selling to the general public. Frankly salespeople earn whatever they're paid and more.
The real cost of AI: please stop creating unnecessary work for others around you