"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
Lessons from Apple, Tesla or Nike can be too intimidating for small/medium biz. Here’s a marketing case study that cost about $7500 and really established us when we were a small outsider brand.
How do you know if you’re working for a solid, dependable business, or one that’s teetering on the edge of doom?
So many businesses do elaborate pitches without researching who they're presenting to. Here's what happens.
Customer churn is a complete waste of your sales efforts. You’ll make tons more money winning a smaller number of customers and keeping them.