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Persuasion
People are always reluctant to take action. It's so hard to persuade them. Here's a lesson on how to do it, from when I almost ended up losing half an ear to a melanoma.
June 14, 2022
Facts and logic have never been so irrelevant for persuasion. 5 tips to change people's minds in an era when they construct their own reality from Facebook comments.
July 13, 2020
The most important words are the ones your staff say to each other when there's no manager there.
October 8, 2018
One of the handiest things I ever learned came from a chance meeting with author Bryce Courtenay when I was a clueless wannabe. His one tip fixed a ton of rank amateur moves I was making.
July 9, 2018
Persuasion Archives - Undisruptable