"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake
Book on sale now from Penguin Random House.
It's essential (and fun) to keep an eye on your competitors. But there's a giant, invisible competitor right in front of you.
Our whole business was set up with the rule: whatever MBAs would do ... do the opposite of that. It works really well.
How an insurance broker saved us from our own stupidity, and how epic stories can be great for your brand.
When business gets hard, it's easy to slip into a 'good old days' mindset. It's bad for you and bad for your business.