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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

The real cost of AI: please stop creating unnecessary work for others around you

June 5, 2023

Milkrun is gone, but its founder acted in an honourable way we can all learn from.

May 29, 2023

If I’d let that fucking airline win, it would have put me in a mood for days and interfered with the rest of my work and general sense of self-worth.

May 22, 2023

It starts small and boring, then later on, it suddenly starts to pay off on a large scale. Don't be like Alan Joyce.

May 15, 2023
Why permanent employees outperform casuals

If your business involves any contact between customers and your people, permanently-employed people will outperform them almost every time.

May 8, 2023

A question to ask when you communicate with clients is: does this thing I'm saying imply they’re complete idiots?

May 1, 2023

Gender diversity is an ongoing effort in every industry. But for traditionally bloke-heavy sectors like ours, it's an epic struggle. Here are some strategies we've tried.

April 17, 2023

Are you willing to invest in gatherings with the sole objective of making people feel good? You should.

April 3, 2023

If your business runs entirely on documented process, like the MBA people would like, you're not ready for when the Nazis turn up. Here's a better, simpler, quicker way to make decisions in your business.

March 27, 2023
No cash

It's an essential skill a lot of would-be entrepreneurs don't know about. Don't get run over by the no-cash bus.

March 20, 2023

Last week I crossed a grim line in the sand, and there is no going back.

March 13, 2023

When I hear someone say "I've worked hard all my life" I reach for my TASER

March 6, 2023

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.