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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

Tetsuya Wakuda

Lessons from a humble genius chef that I've used all my working life.

May 20, 2024

Unless you're making money, all the missions, purpose, morals and so on mean nothing because you can't deliver on them. They're just words.

May 13, 2024

I know you think your product is better, but unless you understand herd behaviour, it's going to be a hard road.

May 6, 2024

The world is awash with simplistic advice from AI guys who've never done the thing they're advising on. Rick Rubin knows what to do.

March 25, 2024

What are the enduring lessons from having our businesses shut down four years ago?

March 18, 2024

Customers know the brands and people who talk it up the most are the ones most likely to let them down.

March 12, 2024
Get paid: Aretha Franklin with purse on piano

The world is full of people who are happy to have you work for them, yet seem surprised at your uppity requests to get paid on reasonable terms.

March 4, 2024

A smart life partner who gets it, and you, is the best thing you can have.

February 26, 2024

If you take the time to get to know the places you do business in, that’s it’s own reward. And over time, it will bring you respect in that market.

February 12, 2024

This week: new research from Oxford University on why corporate wellness and resilience programs don't work.

February 5, 2024

Rizz is the Oxford Word Of The Year. It's a lesson in the embarrassing dangers of trying to talk like your Gen Z people. Please don't.

January 29, 2024

The constant search for new clients is a real pickup-artist mentality. Churn is expensive. There's an easier way to get that growth.

January 22, 2024
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ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.