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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

Sure you're making no money under massive stress but also those early years of your business are great. Don't forget to enjoy them.

October 2, 2023

Beware of advice from tool guys. Disrespecting the skills of everyone else is built deep into the DNA of so many tech hustlers.

September 11, 2023

Turns out the #1 excuse sales people use for losing the sale isn't even in the client's Top 10 decision factors.

September 4, 2023

The most awful conversation I've ever had with a business partner.

August 28, 2023

Customers will ask you for a discount as a matter of course. You'd better have a plausible answer ready.

August 21, 2023
Pen thinking

Want to know how to remember things more easily? To step above the daily grind of to-do lists and find out what's really important to you?

August 7, 2023

How not to execute a rebrand. Musk has a genius track record, but now he's a man with nobody telling him what he needs to hear.

July 31, 2023

Human Group's owner just got 15 years' jail for her $19M scam. Some event industry friends talk about their firsthand experiences.

July 24, 2023

Some tips on how to not get fired if new owners come in.

July 17, 2023

It’s amazing how many salaried people will straight-up ask suppliers to work for their company for free. Would they do their job for free?

July 10, 2023
How to make event networking less horrible

An introvert's tips on why this skill is essential to futureproof your career, and how to make it less terrifying.

July 3, 2023

Your customers and staff are not the same as you. If you think you and your friends are the universal customer, you'll be confused forever.

June 26, 2023

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.