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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

If your business runs entirely on documented process, like the MBA people would like, you're not ready for when the Nazis turn up. Here's a better, simpler, quicker way to make decisions in your business.

March 27, 2023
No cash

It's an essential skill a lot of would-be entrepreneurs don't know about. Don't get run over by the no-cash bus.

March 20, 2023

Last week I crossed a grim line in the sand, and there is no going back.

March 13, 2023

When I hear someone say "I've worked hard all my life" I reach for my TASER

March 6, 2023

We all have these legacy relics. You can't see them any more, but customers can.

February 27, 2023

Whoah it's the blog's 5th birthday! But do any of these ideas work? And have I learned anything in that time?

February 20, 2023

Their products are powerful compliment magnets, but you must be prepared for some tough love

February 13, 2023
Sales for non-sales people

So you don't think you're a sales person. That's fine, neither do most of us but you can still bring the money through the door.

February 6, 2023

If you have constant staff churn, you'll pay through the nose in recruitment, training and new-staff mistakes.

January 30, 2023

Two Code Red alerts that make us run away from angel investments as soon as we see them

January 23, 2023
AI-produced image of a penguin using a laptop

You think you're unique and cool, but through the eyes of customers, you're probably indistinguishable from your competitors. The sameness is about to go to galactic levels with new AI tools like ChatGPT.

January 16, 2023

It’s been fifteen years. How do we finally realise the value of this beast we’ve created? And what are we going to do with all the money?

December 12, 2022

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.