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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

If you take the time to get to know the places you do business in, that’s it’s own reward. And over time, it will bring you respect in that market.

February 12, 2024

This week: new research from Oxford University on why corporate wellness and resilience programs don't work.

February 5, 2024

Rizz is the Oxford Word Of The Year. It's a lesson in the embarrassing dangers of trying to talk like your Gen Z people. Please don't.

January 29, 2024

The constant search for new clients is a real pickup-artist mentality. Churn is expensive. There's an easier way to get that growth.

January 22, 2024

The business case for why partying is an essential leadership skill.

December 18, 2023

We had an exciting milestone recently. We got there by having entirely the wrong plan from day one.

November 27, 2023

The most successful business people I know have one trait that's kinda the last thing you expect.

November 20, 2023

Being supportive of suppliers is good for your business. But here are the red flags that mean it's time to bring the hammer down.

November 13, 2023

You think of disruption being about new competitors. Think again, small business people.

November 6, 2023

The idea that management is awesome and should always be obeyed is strange and old in 2023.

October 30, 2023
Avoid saying "you should"

You'll be much more charming if you don't use two words that people love to use, thinking they're helping.

October 23, 2023

We just spent close to 6 figures making some new ads, and it's not for the reasons you think.

October 16, 2023
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ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.