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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

What we respond to, as a species, is people promising us all the rewards we want with none of the effort.

January 22, 2026

A book that captures the confusion and lack of confidence that is normal in new business owners. Which doesn’t mean you’re not good.

August 16, 2025

A random airport chat with a sight-impaired guy made my whole week better, and reminded me of my worst-ever book review.

August 13, 2025
MEA Conference Hamilton Island

Losing your industry association leaves a big hole. We got a lot of commercial value out of it, as well as personal enjoyment. Sometimes expecting ASAP ROI is counterproductive.

June 17, 2025

No-one starts their career aiming to be a cheapskate exploitative boss that nobody likes. It all comes down to one career decision.

April 11, 2025
Gleeso Monkeys

Experience brings comfort, and comfort can be the enemy. This week, the many benefits of doing things where you are some degree of clown.

February 22, 2025
AI Slop is coming to your office

Slop is the new spam. We're about to drown in a sea of synthetic garbage, and it will affect your brand and you personally.

January 30, 2025

Greg Hahn's wife knew the right decision for his next big move before he did. Just by his vocal tone during calls. Sometimes the people around us know us better than we do.

December 9, 2024

Why touch-screen ordering makes bros buy extra burgers, yet also makes McDonalds stores dirty.

December 3, 2024

For the love of god please stop writing about how good you feel after giving up alcohol. Nobody cares. This week: why alcohol is good and makes my life better.

November 25, 2024

Here’s a way to make your work life easier and save time. Stop your futile efforts to bend people’s essential nature to your corporate will.

November 18, 2024

Sure, analyse your target market. It’s much more fun though, in a villainous kind of way, to think of which customers you don’t want to work with.

November 11, 2024
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ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.