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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

Buyer interest is a precious thing, don’t make them wait.

July 15, 2024
We changed banks you should too Ian Whitworth

I know it's hard but it's worth doing. For the better rates, but mainly to punish people who treated you like peasants because they thought you were trapped.

July 9, 2024

I've analysed the data. This week I share the secrets of which stories do the big numbers and why.

July 1, 2024

People want business to be more complicated than it is. Success is just remembering to get the basics right.

June 24, 2024
Ian Whitworth Award

It was lovely to win the MEA Outstanding Contribution Award. Awards aside, there are long-term karmic and commercial benefits in helping your industry.

June 17, 2024

Plus one man's Dumb and Dumber attempts to land the top job through fake military cred.

June 4, 2024
The death of trust

Trust will become a precious currency as we’re all overwhelmed by a tsunami of fake everything.

May 28, 2024
Tetsuya Wakuda

Lessons from a humble genius chef that I've used all my working life.

May 20, 2024

Unless you're making money, all the missions, purpose, morals and so on mean nothing because you can't deliver on them. They're just words.

May 13, 2024

I know you think your product is better, but unless you understand herd behaviour, it's going to be a hard road.

May 6, 2024

The world is awash with simplistic advice from AI guys who've never done the thing they're advising on. Rick Rubin knows what to do.

March 25, 2024

What are the enduring lessons from having our businesses shut down four years ago?

March 18, 2024

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - amusing business truths from a business owner every Tuesday.