Type and hit ENTER

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Subscribe Free
  • Contact
GET CONNECTED

 

"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Subscribe Free
  • Contact
Tears Of Joy: A Management Lesson For 2020
Share
Ian Wright Mr PIgden
Articles

Tears Of Joy: A Management Lesson For 2020

September 21, 2020
-
Posted by Ian Whitworth

  No audio version this week, sorry none of it works without you watching the video. 


Future You, Reviewed

 

Quick: in ten words, how will people you worked with remember you in twenty years? A question worth thinking about. It’s a bit of a wake-up call.

Will they sum you up with:

“She was passionate about cutting costs”?

Or:

“His ability to claim credit for other people’s work was unrivalled”?

It helps clarify where your values lie.

I got some moving messages back from people after I wrote about my late Dad the other week. About 20 people wrote back to say it made them cry, and that was genuinely wonderful. The story got me thinking about legacies.

How To Improve Funerals

 

But first, an idea. I’m the family eulogy guy, since when I was young. It always strikes me as a total waste of goodwill to do them after people die.

I know ceremonies are an essential coping mechanism for the survivors. But you watch all these glowing things said to a coffin, and think: you’ve left it till now to say them?

Is this the best tribute system we can think of?

Why don’t we do pre-death eulogies? If your Nan gets to, say, 75, everyone gets dressed up, goes to a nice function centre and people make nice, formal speeches about her.

With her in the front row, surrounded by people she loves, beaming at what a lovely day she’s having. Because she hasn’t “been taken from us too soon”. Then tea and sandwiches. How much better would that be than a funeral?

You could say “that’s what 75th birthday parties are for” and true but it’s a different vibe.

If there are speeches, they’re always half-arsed filler about thanking people for being there, “especially those who’ve come a long way”. It’s not the same as summing up a lifetime’s achievements.

“Mr Pigden … you’re alive!”

 

Which brings me to a video clip that came up in a conversation last week.

In which 90s England football star Ian Wright is re-united with his childhood teacher, who has the most English name possible: Sydney Pigden. For added perfect Britishness, he was a wartime Spitfire pilot. Wright thought Mr Pigden had died.

If this doesn’t bring a tear to your eye, seek help.

 

 

For all those wondering who Mr. Pigden is and why he means so much to Ian, watch this? *tissues advised* #ImACeleb #TeamIan #MrPigden
pic.twitter.com/3wnTo9Zue6

— Ian Wright (@IanWright0) December 2, 2019

 

The bit where he takes his cap off gets me every time.

The story got me thinking what separates the great bosses from the good ones.

Good business owners and managers are commercially-minded, with a clear focus on hitting their KPIs. They build a business that’s successful and employ a lot of people. That’s a major public service in itself.

They might bump into the junior who worked for them fifteen years ago, they recognise the face but not remember the name. Great to see them but, you know, things move on.

Be More Mr Pigden

 

The great managers are more Mr Pigden. They deliver the same business numbers or more. But it’s how they go about it that sets them apart.

They get intrinsic enjoyment helping people develop into the best version of themselves.

There’s joy in spotting the hidden potential in some clueless junior and giving them a chance to step up. Rather than saying “If you can’t do the job I’ll find someone who can.”

It just takes one good boss to create a transformative effect that cascades all the way through someone’s working life. In turn, they pass it on to others.

You’re instilling much more than the skills to get a team to complete a to-do list. Good bosses can install a code of values that help on so many levels.

Pretty sure there were a lot of choices in Ian Wright’s adult life where he thought: what would Mr Pigden want me to do? Without that guidance from the past, would he have had the discipline to achieve at an elite level?

(There are at least two other vital stories here, on male role models and the value of teachers, but they’re outside my business lane.)

It’s Good For You And Your Business

 

The Mr Pigden approach isn’t just a benefit for those being taught.

It’s always a thrill to see people I worked with a decade or two back, and they’re out there killing it. Some were sailing pretty close to the edge back then.  But we recognised that spark and found a new spot for them to thrive somewhere else in the business.

Obviously their success now is all their own work, but it’s deeply rewarding to know they picked up the odd useful tip when they were working for you.

(Not saying I’m Pigden-level, but I try.)

Good feelings aside, it’s the best commercial approach as well. If people feel like they’re developing, they stay with you. You don’t have the expensive, morale-depleting churn that saps your margins via endless recruiting and basic training.

Customers can feel the positivity, so they stay too. Hello, profitable cash flow.

You don’t have to be the boss to adopt the Pigden mindset. You can get the same benefits out of committee work in your industry association. Or just helping out the people who work around you.

Pigden Class Of 2020

 

The Mr Pigden effect will also apply to managers who navigate their staff through the treacherous shoals and whirlpools of this bastard year.

This is a stressful time and in future, it will reach mythical status. In times like these, leadership memories are magnified. People will re-tell the tales of how they made it through this, and who helped them do it.

Not saying you must only do nice things. That’s not realistic. This is a time for telling people straight what’s going on, good or bad, and getting them involved in the mission.

The stars of tomorrow will become visible by how they behave through all this. If you can recognise them and give them a bit of extra guidance, you’re set to thrive in the future.

Great management is about giving, not taking.

I’m guessing you learn that when you risk having your arse shot out of the sky by Nazis.

But you can still do it from the safety of an office chair.

 


 

More Ian Wright on Mr Pigden, after his death.

 

‘I know he loved me’: @IanWright0 on the man who changed his life – his teacher, Mr Pigden #desertislanddiscs with @laurenlaverne https://t.co/C10FA3LFEs pic.twitter.com/BQBXe5jq7b

— BBC Radio 4 (@BBCRadio4) February 16, 2020

 

I write a story like this every Tuesday. Drop your email here to get it in your inbox, entirely free of charge.

Bonus: you get a free e-book on 20 Ways To Improve Your Business Right Now. Practical tips we used to build a $20M national business (or it was until March 2020, now it’s a popcorn stand but we’ll be back).

 

September 21, 2020

Related News

Other posts that you should not miss.
Articles

A plea to non-Z generations: please, please stop trying to be cool

January 29, 2024
-
Posted by Ian Whitworth

Rizz is the Oxford Word Of The Year. It's a lesson in the embarrassing dangers of trying to talk like your Gen Z people. Please don't.

Read More
January 29, 2024
Posted by Ian Whitworth
Articles

I have news

February 26, 2024
-
Posted by Ian Whitworth

A smart life partner who gets it, and you, is the best thing you can have.

Read More
February 26, 2024
Posted by Ian Whitworth
Articles

Why we spent a lot on ads: the anti-CFO’s guide to better margins forever

October 16, 2023
-
Posted by Ian Whitworth

We just spent close to 6 figures making some new ads, and it's not for the reasons you think.

Read More
October 16, 2023
Posted by Ian Whitworth
← PREVIOUS POST
COVID Zombieland: End Times Survival Tips
NEXT POST →
Business & Government: Ignore Women At Your Peril
FREE E-BOOK

SUBSCRIBE
MOST POPULAR
  • Do the work. Your future depends on it.
    March 25, 2024

    The world is awash with simplistic advice from AI guys who've never done the thing they're advising on. Rick Rubin knows what to do.

  • Too much testosterone: please, enough about Navy SEALs
    October 31, 2022

    Nothing against Navy SEALS, but my job doesn’t involve much amphibious warfare. Neither does yours. Give it a rest, white collar office guys.

  • Simon Sinek, the Andre Rieu of motivation
    May 23, 2022

    Simon Sinek is the Great Anecdote Repackager, standing on the shoulders of actual achievers, a motivational covers act.

  • “An Australian business classic.” Reviews of Undisruptable
    July 12, 2021

    The reviews are in and they are very good.

ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

POPULAR TAGS
management
branding
Sales
Marketing
jargon
Persuasion
Covid 19
Nickelback
Pitching
Coronavirus
strategy
MBA
startup
Copywriting
Motivation
Business
CEO
Design
Graphic Design
Business Travel
Elon Musk
Frequent Flyer
David Attenborough
Advice
Lacey Filipich
Saxton Speakers
Scene Change
Penguin Random House
Gary Vaynerchuk
Sales Pitch
Tendering
Planning
Conversation Skills
Customers
Customer Service
AI
Shingy
LinkedIn
Simon Sinek
Success
Presentations
Mr Pigden
Motivators
Entrepreneur
Ian Wright
Archives
  • January 2026
  • August 2025
  • June 2025
  • April 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • Contact
  • Subscribe
  • Privacy
  • Terms & Conditions
© Whitworth Communications 2020
Tears Of Joy: A Management Lesson For 2020 - Undisruptable