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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.


Deep Questions Answered


Wondering how to make your business better than all those competitors?

Got business-owner questions that keep you awake at night?

Or just not feeling quite certain about spending two years and a stack of cash on your new strategy?

Ian has got his businesses to a point where he’s not involved in running them day-to-day, and he’s on a range of advisory boards for businesses, mostly SME’s in their growth stage. He is also an investor in some of them and brings that perspective to your situation.

He doesn’t do long-form consulting, but he is available for productive discussions on your business issues. A typical 2-hour chat will produce enough ideas to create lasting benefits for your business.

It will cost you a modest fraction of the time and errors it will save you. Errors Ian has made before with his own money, the most memorable learning experience of them all.

Spoiler alert that might save you some cash: the answer is almost always that you’re missing essential details because you’re not listening to people closely enough, plus overlaying that with assumptions that everyone thinks the same as you. Consider that one before you get in touch.

Things Ian is good at:

  • How SMEs can compete with larger businesses
  • Finding a unique niche for your product
  • How to increase your prices and margins
  • General branding and marketing
  • Understanding customers better
  • Structuring businesses to avoid needless middle-management waste
  • Stopping you from wasting years and tons of money on bad ideas
  • How to not work in your own businesses

Things he doesn’t advise on because they’re not his area:

  • Software/tech startups
  • Funding rounds and so on
  • Large corporate issues like supply chains, data warehousing and why HR even exists

It’s not business coaching. Think of it as a business version of seeing a psychologist. Bring Ian your specific issues and he can help you think through them in a calm, productive manner. And suggest paths you may not have thought of.

Get in touch here.


Some Client Comments



“A big brain and serious business skills.”

Law firm


“Suggestions that will save me six figure amounts over the next year.”

Events Company


“Transformative ideas, practical hands-on experience, and a complete lack of jargon.”

Digital Agency



Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Advisory - Undisruptable