Type and hit ENTER

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Subscribe Free
  • Contact
GET CONNECTED

 

"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.

  • Home
  • Articles
  • About
  • The Book
  • Media
  • Subscribe Free
  • Contact
Outdated and impractical advice
Share
Articles

Outdated and impractical advice

August 13, 2025
-
Posted by Ian Whitworth

Photo: Peter ‘Joli’ Wilson

A short story

 

This wasn’t planned as a story, just a quick Sunday night LinkedIn post from a Brisbane hotel room. But it got the biggest readership of anything I’ve ever posted there so I figure it’s worth sharing here.

On the Brisbane flight, the sight-impaired guy across the aisle asked if I was going to luggage collection and if so could I give him a hand. If you fly Virgin, Row 3 is the nicest place in economy. So it contains a whole secret society of chronic flyers, and we help each other out.

Matt introduced himself as an Optus exec, but he also surfs. At Nazaré, one of the most nightmarish big waves in the world. With 3% vision. With his guide on a jet ski (Lucas Chumbo if you’re into surfing) blowing a whistle to tell him when to take off, and when to do a bottom turn. His movie The Blind Sea is on Netflix https://lnkd.in/g63a8En4.

That’s a shot of Matt at Nazaré above, running at about twenty feet. Wave heights are measured by the back of the wave, so you can double that for wave face height. For reference, anything over about five feet and I’m paddling my cowardly sighted ass to shore.

Matt’s getting into free diving now, stay tuned for another film.

After we got his luggage he asked if I could navigate him to the airport cab rank. Turns out we were in nearby hotels so shared a ride into the city. We had much to talk about.

The whole conversation was a massive and unexpected win for a Sunday evening. It made me feel good all week.

And it reminded me of the worst-ever review my book got on Amazon from Madeleine, who awarded one star under the title “Outdated and Impractical Advice”:

“… I was disappointed to realise it was a recount of how to revert back to pre-covid business practices such as avoiding online meetings and to travel across state borders for face to face meetings … As a millennial working in finance, this book wasn’t for me. The author comes off as arrogant, old-school and a marketing major rather than an a practical, experienced business executive.”

Each to their own. I cannot deny the marketing bit, but I’m saddened that Madeleine will never know the random joys the universe serves up when you travel … across state borders. Even internationally if you really want to roll the dice. Or, you know, when you just talk to strangers in public.

Anyway, lovely to chat to Matt. People are great.

 

Ian Whitworth Matt Formston

 


 

If you haven’t read the book, why not buy it? Click through on the one-star review below.

 

August 13, 2025

Related News

Other posts that you should not miss.
Articles

Stop Trying To Be Everything To Everyone

July 26, 2021
-
Posted by Ian Whitworth

A story of why it pays to be yourself in business. Rather than trying to suppress your instincts and second-guess what people want you to be.

Read More
July 26, 2021
Posted by Ian Whitworth
Cybertruck launch
Articles

Tesla Cybertruck And The Art Of Rejecting Advice

November 25, 2019
-
Posted by Ian Whitworth

The Cybertruck launch was a festival of armchair design advice from people who will never buy it. Ignore the socials and embrace creative dictatorship.

Read More
November 25, 2019
Posted by Ian Whitworth
Ian Whitworth Award
Articles

Karmic benefits and a lovely surprise

June 17, 2024
-
Posted by Ian Whitworth

It was lovely to win the MEA Outstanding Contribution Award. Awards aside, there are long-term karmic and commercial benefits in helping your industry.

Read More
June 17, 2024
Posted by Ian Whitworth
← PREVIOUS POST
The ROI of not chasing ROI all the time
NEXT POST →
Anti-confidence woman: Zoë Foster Blake’s "Things Will Calm Down Soon"
FREE E-BOOK

SUBSCRIBE
MOST POPULAR
  • Do the work. Your future depends on it.
    March 25, 2024

    The world is awash with simplistic advice from AI guys who've never done the thing they're advising on. Rick Rubin knows what to do.

  • Too much testosterone: please, enough about Navy SEALs
    October 31, 2022

    Nothing against Navy SEALS, but my job doesn’t involve much amphibious warfare. Neither does yours. Give it a rest, white collar office guys.

  • Simon Sinek, the Andre Rieu of motivation
    May 23, 2022

    Simon Sinek is the Great Anecdote Repackager, standing on the shoulders of actual achievers, a motivational covers act.

  • “An Australian business classic.” Reviews of Undisruptable
    July 12, 2021

    The reviews are in and they are very good.

ABOUT IAN WHITWORTH

Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

POPULAR TAGS
management
branding
Sales
Marketing
jargon
Persuasion
Covid 19
Nickelback
Pitching
Coronavirus
strategy
MBA
startup
Copywriting
Motivation
Business
CEO
Design
Graphic Design
Business Travel
Elon Musk
Frequent Flyer
David Attenborough
Advice
Lacey Filipich
Saxton Speakers
Scene Change
Penguin Random House
Gary Vaynerchuk
Sales Pitch
Tendering
Planning
Conversation Skills
Customers
Customer Service
AI
Shingy
LinkedIn
Simon Sinek
Success
Presentations
Mr Pigden
Motivators
Entrepreneur
Ian Wright
Archives
  • January 2026
  • August 2025
  • June 2025
  • April 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • Contact
  • Subscribe
  • Privacy
  • Terms & Conditions
© Whitworth Communications 2020
Outdated and impractical advice - Undisruptable