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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.


You can get there without walking over the coals.


Hit Subscribe to download your FREE ebook now

At this point you’re probably swamped in business advice.

The motivators tell you you they have the “success secrets” but the cold reality is that for most of them, their only hands-on business is speaking.

My business partner and I  set up a business that:

  • Went from zero to a national brand in three years
  • Gives us 7-figure returns each year
  • We don’t have to work there day to day


Can I save you some pain with what we’ve learned along the way?

The short version is in my free e-book 20 Essentials For Starting Your Own Business, hit the Subscribe button to get it.

You’ll learn:

  • How to find a unique position that customers actually respond to
  • Standing out from the crowd with brand naming, logos and design (I used to do that for major brands)
  • Which types of business are profitable, and which you should avoid
  • Pricing for profitability (and doing less work)
  • The perfect age to start a business
  • The “everyone’s an entrepreneur” trap that can waste years of your life
  • The sort of people to hire to keep your business growing
  • How to cut down your risk of being disrupted
  • The single, simple delivery strategy that will put you ahead of 95% of your competitors


And a lot more. Then you get a free weekly email story on different ways to make your business better.

Think of it as having someone walking ahead of you through the business minefield, reporting back on dangers coming up.

We’ve been there. We’ve taken the pain (and the fun) for you.

It’s very different to the usual business tips.

As my fave ever review said: “I have no interest in business at all but Ian makes it so interesting and funny I read it all anyway.”

Hey what are you waiting for?


Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - Strange business truths from a business owner every Tuesday.