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"Witty, clever and extremely relevant in these godforsaken Zoom times." Zoë Foster Blake

Book on sale now from Penguin Random House.


You can get there without walking over the coals.


Hit Subscribe to download your FREE ebook now

At this point you’re probably swamped in endless to-do lists and a thousand bits of random business advice.

The motivators tell you you they have the “success secrets” but the cold reality is that for most of them, their only hands-on business is speaking.

Meanwhile you’re trying to work out how to meet payroll next week, and wondering if you’ll have to be the cheapest of 5 quotes forever.

Hopefully not. My business partner and I  set up a business that:

  • Went from zero to a national brand in three years
  • Gives us 7-figure profits each year
  • We don’t have to work there day to day


Can I save you some pain with what we’ve learned along the way?

The short version is in my free e-book 20 Essentials For Starting Your Own Business, hit the Subscribe button up the top to get it.

You’ll learn:

  • How to find a unique position that customers actually respond to
  • The single most important way to build a profitable brand (it’s not ads, digital or social)
  • Pricing for profitability (and doing less work)
  • The secret of getting positive referrals
  • The classic cash management traps that kill businesses
  • Why your single big client is actually a danger to your livelihood
  • Who to hire in the first five years of your business
  • The single, simple delivery strategy that will put you ahead of 95% of your competitors


And a lot more. Then you get a free weekly email story on different ways to make your business better.

Think of it as having someone walking ahead of you through the business minefield, reporting back on dangers coming up.

We’ve been there. We’ve taken the pain (and the fun) for you.

It’s very different to the usual business tips.

As my fave ever review said: “I have no interest in business at all but Ian makes it so interesting and funny I read it all anyway.”

Hey what are you waiting for?


Ian Whitworth is a reformed advertising creative director turned entrepreneur with a successful national group of businesses that he doesn’t work in day to day. Read more

Undisruptable - Strange business truths from a business owner every Tuesday.