
You have lots of competitors you've never heard of. If you can understand why, your clients will view you as a valued strategic partner.

I know it's hard but it's worth doing. For the better rates, but mainly to punish people who treated you like peasants because they thought you were trapped.

I've analysed the data. This week I share the secrets of which stories do the big numbers and why.

People want business to be more complicated than it is. Success is just remembering to get the basics right.

It was lovely to win the MEA Outstanding Contribution Award. Awards aside, there are long-term karmic and commercial benefits in helping your industry.

Trust will become a precious currency as we’re all overwhelmed by a tsunami of fake everything.