Please don’t start new businesses in areas you know nothing about.
Do you or your staff suffer from Consequence Blindness? And why over-reliance on automated customer surveys could put your business in deep trouble.
Most business inspo is about where you’re going and what you're going to get. The riches. The power. But in many ways the early years are the most fun.
So you think you're a badass business rebel. You want to stand out from the boring crowd. But is your rebellion just a different type of conformity? And will it cost you money?
One of the burdens of business is overcoming the lifelong legacy of lies, from others who got to your customer before you. Some thoughts on how to overcome that.