Whoah it's the blog's 5th birthday! But do any of these ideas work? And have I learned anything in that time?

Their products are powerful compliment magnets, but you must be prepared for some tough love

So you don't think you're a sales person. That's fine, neither do most of us but you can still bring the money through the door.

If you have constant staff churn, you'll pay through the nose in recruitment, training and new-staff mistakes.

Two Code Red alerts that make us run away from angel investments as soon as we see them

You think you're unique and cool, but through the eyes of customers, you're probably indistinguishable from your competitors. The sameness is about to go to galactic levels with new AI tools like ChatGPT.

It’s been fifteen years. How do we finally realise the value of this beast we’ve created? And what are we going to do with all the money?

If your people have had a few too many and they're all standing on a table with linked arms singing Horses, that is a great sign for the future of your business.

Look behind Elon Musk's behaviour at Twitter and you'll find the real villains: the leaders who sold out their staff and took all the cash.