Sure, analyse your target market. It’s much more fun though, in a villainous kind of way, to think of which customers you don’t want to work with.

An essential, yet depressing lesson on buyer behaviour from the US election.

A terrible tale of what happened to a serial shout-evader at industry events. And what it means for your own personal brand.

Then there are expenses that just suck, bring you zero benefit or joy, and raise your blood pressure every time you pay.

A major reader favourite makes her return to the blog this week.

Business is all about persuasion. Getting customers, staff, suppliers and investors to do what you want. Business school makes you much worse at it.

Doing multi-billion dollar deals while reporting to absolutely nobody. Learn more about this stealth legend.

You don't have to be cool or good looking to be charismatic. Just authentic.

I do not condone mobster-style tactics in business. And yet, I’ve been having mobster thoughts lately after a string of dirty rat episodes involving friends.